![]() While I am unendingly distrustful of direct marketing and all the good tactics of consumerism, I enjoyed being spoken to in such an intimate manner from a brand selling me a product from a product that I’m supposed to put on my vagina. I went straight to Target (and I’m not even a Target girl), where I bought three of the washes, tampons, and wipes. From altars to bone throwing, I know the kind of healing that can come from picking up your ancestral telephone. I have always had an active relationship with ancestry, and I bond with the Black people - especially Black women and Black trans women - in my life over this consciousness. The design for each product was inviting and direct, and included a note that manages to speak almost exclusively to Black, Black queer, and Black trans women: “An ancestor gave me the ingredients and gifted me with a vision to heal myself.” Dixon and her team made it clear that the ambition of her brand was to make sure that Black women and girls could see themselves in her story. The products were marketed as plant derived, with no artificial fragrances or added parabens backed by a team of female gynecologists and, most important, owned by a Black woman. ![]() Honey Pot, a line of “feminine care” and sexual wellness products founded by Bea Dixon, arrived on shelves in 2014 with the glint of something godsent. Photo-Illustration: by The Cut Photos: Retailers
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